Sheffield United agree 10-year deal that promises to “elevate” fans’

Sheffield United agree significant contract extension despite fan concerns over quality of offering

The catering group, which provides matchday food and drink to Sheffield United, has pledged to “enhance the culinary experience” at Bramall Lane after agreeing a significant contract extension with the Blades. Levy UK + Ireland, catering company Compass, has been working with United since 2009.The group has now agreed a 10-year contract extension with the Blades, the value of which has not been disclosed. As well as refreshments for fans at Bramall Lane, Levy also provides match day and corporate hospitality and other events such as concerts. The deal also includes further investment at Bramall Lane following the completion of impressive work on the recently refurbished 1889 Suite..

United chief executive Stephen Bettis said Levy “has consistently demonstrated a deep understanding of our club’s values ​​and the expectations of our fans. This successful partnership has had a significant impact on the matchday experience at Bramall Lane. We look forward to our partnership with Levy developing further.”The Levy chief executive said: “Our team at Levy is committed to elevating the culinary experience at Bramall Lane and investing in improvements to enhance the matchday experience for loyal supporters and guests of this great club.” The quality of matchday food and service for fans has long been a point of contention at United, and in our major fan survey last summer, The Star asked supporters, among other things: “Was the matchday food/drink provided at the stadium [was] satisfactory in terms of quality and price ?” 71.8 percent of respondents said no, with many citing food as the most important improvement they could make to their game day experience..

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